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TO: Mayor Richard C. Irvin
FROM: Jeff Schmidt, Golf Operations Manager
DATE: April 3, 2024
SUBJECT:
Resolution Establishing 2024 Golf Rates at Phillips Park Golf Course
PURPOSE:
To obtain City Council approval of requested resolution establishing rates for the 2024 golf rates and fees
BACKGROUND:
Attached are the proposed golf rates for the 2024 golf season. The City of Aurora last adjusted rates for the golf course in 2022. Golf is a recreational and wellness activity not only for the citizens of Aurora, but also for those individuals in our surrounding communities. Historically the City has provided competitive golf rates in the Fox Valley and surrounding areas. The course has an established reputation for not only being inviting to golfers of all skill levels and ages, but also for maintaining great turf conditions and providing exceptional customer service.
As industry costs continue to increase across the board, the increased rates will help absorb some of those costs while keeping us competitive with similar golf courses, and also will allow for continued investments into our course as well as course amenities.
DISCUSSION:
After surveying the surrounding golf course landscape, our proposed rates will still better position us amongst our competitors, while still allowing us to remain an attractive option to our core base of customers. When we compared our proposed rates against our nearby competitors, we are still one of the most competitively priced golf courses in the Fox Valley area. With continued increase in operating costs, inaction will result in the overall golf value to decline.)
IMPACT STATEMENT:
By not approving the 2024 proposed rates, we will not remain competitive in the industry.
RECOMMENDATIONS:
That the City Council adopts the resolution establishing 2024 golf rates at Phillips Park Golf Course.
cc: Finance Committee
CITY OF AURORA, ILLINOIS
RESOLUTION NO. _________
DATE OF PASSAGE ________________
title
A Resoluti...
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