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TO: Mayor Richard C. Irvin
FROM: Planning and Zoning Commission
DATE: May 10, 2021
SUBJECT:
An Ordinance Establishing a Special Sign District for the Fox Valley Mall generally located south of New York Street, west of Route 59, north of McCoy Drive, and east of Commons Drive (Centennial Real Estate Company - 21-0242 / NA21/4-21.081-V - TV - Ward 10)
PURPOSE:
The Petitioner, Centennial Real Estate Company, filed a Petition with the City of Aurora requesting approval of a Special Sign District for the Fox Valley Mall.
BACKGROUND:
The Subject Property, Fox Valley Mall, is located at 195 Fox Valley Center Drive generally south of New York Street, west of Route 59, north of McCoy Drive, and east of Commons Drive.
The Petitioner, Centennial Real Estate Company ("Centennial"), purchased the Fox Valley Mall in 2015. Then in 2018, a partnership controlled by Centennial purchased the Sears and Carson's site after falling into bankruptcy. Since then, Centennial has been making substantial investments essential to the Mall's revitalization including the remodeling of the mall center. As part of these efforts, they recently demolished the Sears building to make way for a future retail and the residential development which was recently approved.
Centennial is requesting approval of a Special Sign District. The provisions allow for a cohesive sign package for the Fox Valley Mall and provides for the ability to modernize the existing signage. It also allows additional signage for new development and increases pedestrian and vehicle wayfinding / directional signage. The master signage package has been included with the submittal to give an idea of the type of signage Centennial is intending to install.
DISCUSSION:
Staff has reviewed the Special Sign District petition submitted by the petitioner and have sent comments back to them on those submittals. The petitioner has made all the requested changes to these documents and they now meet all the applica...
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