City of Aurora - File #: 15-00818

• File #: 15-00818
• Version: 4
• Name: Hollywood Casino Aurora / 1-2 W New York Street / New Signage / Special Sign District
• Type: Ordinance
• Status: Passed
• File created: 9/3/2015
• In control: City Council
• On agenda: 10/15/2015
• Final action: 10/27/2015
• Title: An Ordinance Establishing a Special Sign District for Hollywood Casino located at 1 & 2 W. New York Street

Date	Ver.	Action By	Action	Result
10/27/2015	4	City Council	adopted	Pass
10/20/2015	4	Committee of the Whole	(PLACED ON CONSENT AGENDA)
10/15/2015	4	Planning & Development Committee	recommended for approval	Pass
10/7/2015	3	Planning Commission	Forwarded	Pass
9/29/2015	1	Planning Council	Forwarded	Pass
9/10/2015	2	FoxWalk Overlay District Design Review Committee	Forwarded	Pass
9/8/2015	1	City Council	referred to

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TO: Mayor

FROM: Planning Commission

DATE: October 9, 2015

SUBJECT:
An Ordinance Establishing a Special Sign District for Hollywood Casino located at 1 & 2 W. New York Street (Hollywood Casino Aurora - L15-00818 / AU22/3-15.167-SSD - ES - Ward 6)

PURPOSE:
The Petitioner, Hollywood Casino Aurora is requesting approval of a Special Sign District for property located at 1 and 2 W. New York Street which includes replacing two existing marquee signs with two new marquee signs of similar size on the existing casino building at 1 W. New York. Each marquee sign is approximately 936 sf. including a 178 sf. high resolution electronic message center to replace the existing manual reader board. The valet parking blade sign across the street at 2 W. New York Street will replace the existing sign and be of similar size (244 sf.) and match the marquee signs in style and material.

BACKGROUND:
The original Hollywood Casino signs were approved as part of a Special Use in 1992, prior to the FoxWalk Overlay District adoption. Zoning is Downtown Core. On September 10, the Design Review Committee of the FoxWalk Overlay District unanimously recommended Approval of this request to the Planning Commission, and no action will be taken on the FoxWalk COA permits until City Council action.

DISCUSSION:
Staff has had discussions with the casino representatives, and they have provided the required documents. This proposal will upgrade signs that are 23 years old and will utilize modern technology with the use of LED lighting and high resolution EMC's. The colors will be in keeping with the Hollywood brand. They are looking at possibly coming in at a later date to make appropriate changes to the color of the buildings to be in keeping with this new branding. Staff feels this will be a much more modern, classy, and less distracting sign than the current flashing, scrolling type of marquee sign currently in place. This will be more in keeping with the ...