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TO: Mayor Richard C. Irvin
FROM: Jeff Schmidt, PGA Golf Operations Manager
DATE: December 2, 2024
SUBJECT:
Resolution Establishing 2025 Golf Cart Rates at Phillips Park Golf Course
PURPOSE:
To obtain City Council approval of requested resolution establishing golf cart rates for the 2025 golf season.
BACKGROUND:
Golf is a recreational and wellness activity not only for the citizens of Aurora, but also for those individuals in our surrounding communities. The golf course has an established reputation for not only being inviting to golfers of all skill levels and ages, but also for maintaining great turf conditions, providing exceptional customer service and by offering the latest in golf technology with the implementation of Visage GPS units on all golf carts.
The City last adjusted golf cart rates in 2022 and industry costs continue to increase across the board. An increase in the current golf cart rates will offset some of those costs while keeping us competitive with similar golf courses in the Fox Valley and also allow for continued investments into our course as well as course amenities (2025 rate proposal attached).
DISCUSSION:
After surveying the surrounding golf course landscape, our proposed golf cart rates will still better position us amongst our competitors, while still allowing us to remain an attractive option for our core base of customers. When we compared our proposed golf cart rates against our nearby competitors, we are still one of the most competitively priced golf courses in the Fox Valley area. With continued increase in operating costs, inaction will result in the overall golf value to decline.
IMPACT STATEMENT:
By not approving the 2025 proposed golf cart rates, we will not remain competitive in the industry.
RECOMMENDATIONS:
That the City Council adopts the resolution establishing the 2025 golf cart rates at Phillips Park Golf Course.
cc: Finance Committee
CITY OF AURORA, ILLINOIS
RESOLUTION NO. _________
DATE OF...
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