TO: Mayor Richard C. Irvin
FROM: Jeff Schmidt, Golf Operations Manager
DATE: March 3, 2022
SUBJECT:
Resolution Establishing 2022 Golf Rates at Phillips Park Golf Course
PURPOSE:
To obtain City Council approval of requested resolution. Phillips Park Golf Course under the operation of the Public Works Department seeks authorization for the 2022 golf rates and fees for the operation of the municipal golf course.
BACKGROUND:
Attached are the proposed golf rates for the 2022 golf season. The City of Aurora has only made adjustments to the PPGC golf rates 2 times in the last 12 golf seasons, in 2016 and 2010. Historically the City has provided the most competitive golf rates in the Fox River Valley and has been sensitive to current golf and economic conditions.
Golf is a recreational and wellness activity not only for the citizens of Aurora, but also to those individuals in our surrounding communities. These rate adjustments are not meant to be reactionary to the current golf industry conditions, but simply to begin better positioning ourselves with our competitors. Phillips Park GC has established a reputation of being able to offer competitive golf rates, to be inviting for all golfer skill levels and genders, and to provide great turf conditions, exceptional customer service and a good pace of play.
The golf course has been able to operate within its budgeting constraints over the years, but unfortunately costs continue to increase. The proposed rate adjustments will allow for continued to investments in course amenities and services. Recent examples of these amenities and services include GPS golf carts, (2) indoor golf SIMS, and driving range enhancements.
As we begin to develop our 10-year Master Plan we need to begin looking to the future of Phillips Park Golf Course and positioning it appropriately as a destination golf course.
DISCUSSION:
When we compare our proposed rates against our nearby competitors, we still are the overall low price lead...
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