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TO: Mayor Pro Tem Saville and City Council
FROM: Mayor's Office
DATE: December 19, 2024
SUBJECT:
A resolution authorizing the execution of an Agreement with BRT Outdoor, LLC, an Illinois limited liability company, to install digital video display multiple message signs in accordance with the terms and conditions hereinafter set forth, that would be available to the City at no charge for its use and benefit in lieu of rent payments.
PURPOSE:
BRT Outdoor, LLC, an Illinois limited liability company, is requesting to enter into an Agreement which would allow the Petitioner to construct at their own cost and maintain digital video display multiple message signs within City right-of-way or on city owned property.
BACKGROUND:
The City has been approached by BRT Outdoor, LLC to seek Council approval to install digital video display multiple message signs at key locations in the City within city rights-of-way or on city property. These displays will be located in high-demand areas around the City of Aurora and provide dynamic content, including live messaging, weather updates, and more.
BRT Outdoor, LLC operates in 15 municipalities throughout Illinois. Nearby communities include Bolingbrook and Romeoville. Their experience partnering with other municipalities can be found on their Community Digital Displays website. Community Digital Displays, CommunityDigitalDisplays.com, and Community Digital Network are wholly owned subsidiaries of BRT Outdoor, LLC.
BRT's intent is to provide the city new gateway signs at no cost to Aurora while also providing the City free community messages on the digital screens. In return for their capital investment and use of the community message board, BRT Outdoor, LLC's plan is to seek out private advertising dollars for the digital screen rotations.
Content Displayed:
1. Local News and Announcements: Stay updated with the latest community news and events.
2. Weather Updates: Get real-time weather conditions and forecasts.
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