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TO: Mayor John Laesch
FROM: Chris Ragona, Director of Community Services
DATE: 5/29/2025
SUBJECT:
A resolution to Select GNV Urban Art as a Consultant to Use Existing Funds for the Lumenaura Festival 2025, the City's Second Annual Interactive Light and Sound Experience
PURPOSE:
The Second Annual Lumenaura Light Art Festival invites the public to explore illuminated art installations throughout Downtown Aurora from October 10-26th with a featured weekend of live music, roving performers, and interactive displays October 10-12, 2025. Lumenaura is a premier cultural event celebrating the magic of light art, creativity, and community engagement. The event brings together residents, visitors, and artists for a vibrant, family-friendly experience featuring immersive art, entertainment, and food vendors.
BACKGROUND:
The inaugural Lumenaura Light Festival took place during October 2024 with the main weekend event held between October 11-13, 2024. City staff estimates that 15,000 visitors attended the main weekend, with many more visiting throughout the month to experience the installations. Throughout the planning and implementation process, city staff gathered information on the succusses and areas for improvements to the planning process. Additionally, during and after the completion of the event, surveys were conducted to gather feedback from vendors and attendees. A summary of the surveys is below:
Type
Responses Received
Suggested Areas of Improvement
Vendor/Artist
13
-Enhanced marketing and promotion, and website integration
-Recognition of artists
-Enhanced wayfinding and signage
-Improvements to communication, community, and collaboration
-Payment processing procedure
Attendee
184
-More food trucks
-Increased seating
-Larger variety in live entertainment
-Bigger event space
-More integration with local businesses and community
-Increased amenities and infrastructure
Local Businesses|1010|-Decentralization of light exhibits
-Event merchandise
-E...
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