TO: Mayor Thomas J. Weisner
FROM: Clayton Muhammad, Director of Communications and Public Information
DATE: August 15, 2013
SUBJECT: title
A Resolution Authorizing the Professional Services Contract with North Star Destination Strategies, Inc., Nashville, Tennessee for Marketing and Brand Development in an amount of $138,000 plus Reimbursables
body
PURPOSE:
Attached is a resolution authorizing the execution of a professional services agreement with North Star Destination Strategies, Inc. Pursuant to the attached agreement, North Star Destination Strategies, Inc. will provide the City of Aurora with Marketing and Branding Services to identify a clear, strong brand identity for the City of Aurora for a fee of $138,000 plus Reimbursables.
BACKGROUND:
This Professional Service Contract is the result of the Request for Proposal process which was authorized by the Finance Committee on May 14, 2013. North Star Destination Strategies, Inc. was selected through this competitive process in which six firms were evaluated with North Star Destination Strategies, Inc. being the recommended most qualified firm.
The competitive process included an initial review of submitted proposals by members of the Mayor's Business Roundtable (letters of support for the overall Marketing & Branding Initiative are included as attachment: Letters of Support) and an invitation was given to four of the firms to advance to the interview and evaluation phase of the process.
During the interview and evaluation phase, firms presented a proposed scope of work for Aurora to an interview team that consisted of two (2) members of the Mayor's Business Roundtable and three (3) city staff members. In addition, a cross-section team of twenty-two (22) community members were invited to evaluate the presentations. Evaluators ranged from students to seasoned professionals in marketing and communications.
Presentations were rated in four categories: Project Experience, Personnel Ex...
Click here for full text